
Video: The Triumphant Return Of Freesia

2023 Author: Ashton Daniels | [email protected]. Last modified: 2023-11-27 17:13

One of the main floristic trends of the Spring / Summer 2009 season is the return of traditional and seemingly long-guessed flowers to large-scale floristry. The world's top florist expert, the Holland Flower Bureau, recently announced a resurgence in demand for hydrangea. Now the time has come for the second birth for all the familiar freesia.
One of the main reasons for the return of interest in forgotten flowers is the latest achievements of Dutch breeders, which allow you to see familiar varieties in a completely new role. So it happened with freesia: the unique and exquisite Freesia Maxima variety, which first saw the light of day in 2001, immediately attracted the attention of both florists and consumers.
Freesia Maxima has an unforgettable aroma and incredibly long and thin stems at least 50 cm long. Like all freesias, it has a long life cycle - it can stand in a vase for up to 10 days, retaining not only its original freshness, but also an incredible smell. And, of course, the indisputable advantage of these elegant flowers is a rich palette of shades: there are snow-white, cream, yellow, blue, lilac, purple freesias. The world leader in the cultivation of freesias is currently the Netherlands, and most of the freesias are sold through the famous Dutch auctions.
Recent studies carried out in the UK, the Netherlands, Germany and France have shown that most people in different European countries are attracted by the varieties of flowers familiar from childhood, awakening the warmest emotions and childhood memories. Undoubtedly, these are the colors of Maxim's freesia: it will add to any interior the nostalgic flavor of a garden house that is relevant this season.
In addition, the attractive scent of freesias is believed to have a relaxing effect and even help cope with depression. Many popular perfume compositions are based on the scent of freesia.
Florists will appreciate the functionality of this flower, which looks harmonious both in minimalistic mono bouquets and in complex compositions with a large number of accessories. Especially impressive is the unexpected combination of the classic elegance of freesia with monochrome high-tech interiors and plain tall vases of simple shapes.
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Based on materials from Fleishman Agency - Hillard Vanguard
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