Budget Bouquet As An Alternative To Expensive Imports

Budget Bouquet As An Alternative To Expensive Imports
Budget Bouquet As An Alternative To Expensive Imports
Video: Budget Bouquet As An Alternative To Expensive Imports
Video: Alternative Wedding Bouquets - Part I - Ideas & Inspirations for DIY - Buquês Alternativos 2023, February
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During my next visit to the Czech Republic and leisurely wandering through the flower shops in the small towns of Moravia, the thought suddenly occurred to me that something was wrong in our flower trade. Here, in a small shop, the hostess lovingly disassembles the floral material, periodically displaying a bunch or wreath collected in anticipation of the buyer, which is popular in autumn and before Christmas. A very large share of small and inexpensive compositions from improvised material, made from their own blanks and do not require any additional investments, except for their own labor on their own site. An additional component of such a business is all kinds of accessories for bouquets, souvenirs and seeds. But this, in general, is the same as ours.

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I think you also paid attention to the large number of flower shops in small European towns, in fact, villages, and there is nothing to say about big cities. Ilf and Petrov had funeral homes at every corner, and here flower shops, everything is better. Where do they sell all these bouquets and wreaths? After all, no one has canceled the economic component, it's still a business, not charity. You walk through a small town in the Czech Republic and wonder - who buys all this from them? Although, given that every house has a wreath on the door, there are a lot of all sorts of holidays, and they go to visit with a basket or a bouquet, there is demand. Some people buy floristic delicacies just to please themselves (why not please yourself for a sparing price of 200 rubles?).

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Having watched a small store on weekdays from the window of a nearby cafe for about an hour, I discovered that about 3 wreaths and 2 baskets had been bought during this time. Moreover, it was lunchtime, when the majority either had already gone home for lunch, or had not yet gone home from work. Who are the buyers? Two mothers with children, a lady with a dog, two ladies. There were no men among the buyers, you can see that their craving for beauty is not so strong.

What do we see in the numerous stalls in Moscow and other large cities? Roses with meter-long "legs", exotic strelitzia and orchids are carried in tons and sold at a greatly inflated price, and unsold leftovers are thrown into the trash with a clear conscience, since profit covers any costs. Of course, if there were no scrap profits, then they would not sell in such quantities the products of friendly Holland, Ecuador and Kenya.

There is simply nothing to say about bouquets, or rather their aesthetic value, in most shops and stalls. This, of course, is not about specialized salons with professional florists who have undergone serious training and follow all the trends of modern floral fashion. In most stalls and shops, you want to breathe and run away as soon as possible. In a “poetic mess”, illiquid assets are stuck in a piece of piaflore in a basket, tied with ribbons and bows, which wander from one unsold bouquet to another. Moreover, their price is not at all airy. The price of such a miracle starts from one and a half thousand, which is 30-40 euros.

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Of course, I am not against lush bouquets of expensive flowers, which are indispensable at anniversaries, weddings, funerals. But life does not consist only of these events. Every day people go to visit, wish each other a happy birthday, the successful completion of some undertaking. After all, the aesthetics of floristry includes not only magnificent ceremonial bouquets. In everyday life, there is a need not only for expensive, at best, exquisite, but at worst - pompous and tasteless bouquets. Think of a colleague's birthday at work. Everyone frantically ponders how to buy such a bouquet so that something remains for a gift. With an average cost of a bouquet of 1000 rubles, a small team with an average salary will definitely not be left for a gift.

Material for work
Material for work

Material for work

Wreath blanks
Wreath blanks

Wreath blanks

In European countries and, in particular, in the Czech Republic, I drew attention to the amazing variety of materials used and its seasonality. In the fall, these are all kinds of leaves and fruits, autumn flowering plants that begin to attract attention, dried flowers and thuja with junipers, butcher's, periwinkles, clematis, cardiospermums, ordinary garden marigolds, amaranths, etc. Unlike our stores, there are few expensive flowers, at least Ecuadorian I did not see roses with meter stems. Everything is local, but tastefully selected, and everything at quite affordable prices: 3-10 euros for a wreath or a basket! Even in expensive neighboring Austria and Germany, it is quite possible to keep within 10 euros.

Salvia green
Salvia green

Salvia green

Dried flowers
Dried flowers

Dried flowers

Floristry training in the Czech Republic is quite interesting. I was fortunate enough to attend lectures and practical classes at the G. Mendel University in Brno. Almost all plants used are from the collection site and the university's own greenhouse. That is, they are available and the guys learn from what grows well around. Of the plants flowering at that time, there were various types of salvia, cardiospermum, catnip, lavender, artichokes, sunflowers, marigolds, ornamental cabbage, clematis fruits, rowan berries, cotoneaster, and lycium.

Bouquet with aconite, mistletoe, cereals
Bouquet with aconite, mistletoe, cereals

Bouquet with aconite, mistletoe, cereals

Sunflowers, poppy seeds, amaranth
Sunflowers, poppy seeds, amaranth

Sunflowers, poppy seeds, amaranth

It was striking with what imagination ordinary branches, bark, cones, leaves of trees growing around are attracted to creativity. Long-lasting winter interpretations - a combination of conifers and dried flowers. But these are not expensive imported delights, but local cereals, a huge variety of junipers and thujas. Self-prepared, glycerinated and skeletonized leaves are widely used. Of course, the European climate is milder, the growing season is longer and the range of plants is richer. But after all, much can be dried from our usual plants, and the variety of conifers in our areas is now not inferior to Europe.

Leaf wreath
Leaf wreath

Leaf wreath

Composition with physalis fruits
Composition with physalis fruits

Composition with physalis fruits

So, perhaps, mobilizing your own resources will not only diversify the aesthetics of floristry, but also significantly reduce the cost of the final product? Although, at the same time, you will have to educate the tastes of buyers, which also requires patience and creativity from sales assistants.

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